Digital Marketing

Learn Digital Marketing development with the basic to advanced level curriculum designed by the experts to cater to the current needs of the corporate world.

2 Months

Online/Offline

⭐⭐⭐⭐⭐ (593+)

Enquire No:

+91 9448403469

Batches Start From:

1st,10th & 20th of every month

120 Days of Thorough Training Curriculum Designed by Industry Experts Live Training with the Corporate Experts Frequent Mock Interviews and Tests 2000+ Hiring Partners

120 Days of Thorough Training Curriculum Designed by Industry Experts Live Training with the Corporate Experts Frequent Mock Interviews and Tests 700+ Hiring Partners

Document

Overview
Instructors
Syllabus
Course Features
Course Fee
FAQ's

Talk to Admissions
+ 91 9448403469

Course Overview

2-Months Course Duration

We go over all the prerequisites needed to acquire a fantastic job, from the ground up.

100% Placement Assistance

Providing complete assistance with the preparation to crack the interviews

Placement Opportunities

We are assisting in finding better and more relevant job openings.

320+ hours of Live Training Interactive Sessions

Through guidance ensures the students gain the best out of the course.

Why Digital Marketing Course?

Digital Marketing course by Global Quest Technologies is a course designed while keeping in mind the latest trends in digital marketing to launch prepared individuals in the industry. Along with that, they also get application-level experience through projects and practicals. The students get the relevant resources, training, and insights to help them acquire proper knowledge in the field and outshine the crowd.

Our Digital Marketing course is designed by industry experts keeping in mind the requirements and necessities for an industry-ready individual. Our experts provide thorough and personalized guidance that caters to the individualistic needs to grow and learn.

With GQT’s we ensure that the students are well-through with the theoretical insights and capable of hands-on implementation of the knowledge they acquire. Our courses are accompanied by relevant aptitude training and projects that would give the students a clear idea of the practical use of what they learn.

Instructors

Mr.Sagar Saunshi

Digital Marketing Trainer

With a Master of IT from Latrobe University, Melbourne, Australia, his initial steps in the industry started with web development. His gradual shift to the Digital Marketing industry saw his journey towards being the expert of Digital Marketing that he is today. With 9+ years of industry experience, his forte lies in the areas of design & development, paid marketing, seo, marketing automation and more.

Syllabus

Introduction to Digital Marketing

Learning Objective : In this module, you will learn about Digital Marketing, different aspects of
Digital Marketing and how digital marketing will help every business.
- What is Digital Marketing?
- Evolution of Digital Marketing
- Digital Marketing Vs Traditional Marketing
- Channels of Digital Marketing
- Create Buyer Persona
Hands-On/Demo : Creating a Buyer Persona

Website Planning & Creation

Learning Objective : In this module, you will discover the launch of a new website, considering
the many aspects of web development while building a business website.
- Introduction to WordPress
- Advantages of WordPress
- Get familiar with the WordPress UI
- How to pick a name for your website ?
- Domain Name Registration
- Hosting Plan selection
- C-panel Management
- File Manage and Subdomains
- SSL Certificate installation
- WordPress Installation on Server
- WordPress Dashboard
- Pick a theme / design for your website
- Installing and Customizing Themes
- Creating Categories, Pages and Posts
- Adding Menus
- Adding Widgets
- Installing Plugins
- Consider starting a blog
- Adjust your site navigation
Module-1
Learning Objective : In this module, you will learn about Digital Marketing, different aspects of
Digital Marketing and how digital marketing will help every business.
Week-1
Module-2
Learning Objective : In this module, you will discover the launch of a new website, considering
the many aspects of web development while building a business website.
Week-1

Introduction to SEO

Learning Objective : In this module, you will learn the process of improving your site to increase
its visibility (Ranking on the First page) when people search for products or services.
- How does the search engine work?
- Crawling, Indexing and Page Ranking Mechanisms.
- Google Sandbox concept.
- Understanding SERP – Search Engine Results Page
- Google Algorithm updates.
- Fixing Panda, Penguin, Hummingbird updates.
Tools : MOZ SEO Tool, Ahrefs

SEO (Keyword Research, Competitor Analysis)

Learning Objective : In this module, you will learn the process of improving your site to increase
its visibility (Ranking on the First page) when people search for products or services.
- What are Keywords?
- Types of Keywords.
- Keyword Ideas Generation – Uber Suggest
- Google Keyword Planner Tool
- Keywords Analysis Tools.
- Keywords Research Process.
- Google Search Operators.
- Competition Analysis.
- Using tools for Competition Analysis
Hands-On/Demo : Keyword Planning
Tools : Google Keyword Planner, Uber Suggest, Semrush, LSI Graph, Google Search Console

On-Page Optimization

Learning Objective : In this module, you will learn the process of improving your site to increase
its visibility (Ranking on the First page) when people search for products or services.
- Fundamental On-page Factors.
- Setting a Title for the Page/Post.
- Setting proper Description for your page/post.
- Page/post URL & its importance.
- Headings, Importance of Heading and Rules.
- Image Filename Optimisation.
- Image Alt tag and its Importance.
- Keywords placement and keyword Ratio/keyword density.
- Importance of content.
- Content Quality
- Plagiarism checking tools
- Creation of Robot.txt
- Creation & integration Sitemaps.
- Site Speed Analysis.
- Images optimizations.
- Anchor Links Optimization.
Hands-On/Demo : Onpage Optimisation
Tools : Scream Frog, Yoast SEO, Uber Suggest

Off-Page Optimization

Learning Objective : In this Digital Marketing training module, you will learn how to drive traffic
to your website using Link Building Off-Page SEO techniques and tools such as Ahrefs, Moz,
SEOptimer, Google Search Console, and more.
- Introduction to Off-Page Optimization.
- What is Link Building?
- Types of Linking Methods (One Way, Two Way and Three-Way Links).
- Types of backlinks – Do-Follow Vs. No, Follow.
- Directory Submissions.
- Social Bookmarking.
- Local Business Listing.
- Using Classifieds for Inbound Traffic.
- Generating Links from QA Sites.
- Guest Blogging.
- Blog Commenting.
- Links Analysis Tools. – (Ahrefs, SEMrush, Moz, SpyFu keyword tools)
Hands-On Demo : Off-Page Optimisation
Tools : Semrush, Ahref, Moz, Uber Suggest

Google Search Console

Learning Objective : In this module, you will learn how to indexing a website.
- Adding Website to Search Console & Verification Process.
- Setting Geo-target location.
- Search Queries Analysis
- Filtering Search Queries.
- External Links Report.
- Crawls Stats & Errors.
- Fixing Crawl Stats Errors.
- Fixing 404 Errors.
Hands-On Demo : Indexing the Website

Google Analytics

Learning Objective : In this Digital Marketing training module, you will learn how to use the
google analytics tool, analysis of data and report generation
- Introduction to Google Analytics
- How to set up Analytics Account
- Google Analytics Dashboard
- Goals and Conversions
- How to set up Goals?
- Types of Goals
- Bounce Rate
- How to Integrate Ads and Analytics account?
- How to set up Filters?
- How to view customized reports?
- Traffic Sources/Channels
- Traffic Behavioural flow
Hands-On Demo : Report Generation

Search Engine Marketing / Google ads(Formerly Adwords)

Learning Objective : In this Digital Marketing training module, you will learn how to use the
google analytics tool, analysis of data and report generation.
- Introduction to Google Ads & PPC Advertising
- Setting up a Google Ads Account
- Ads Dashboard
- Key Terms in Ads – PPC, Bidding, Ad Rank, Quality Score, CTR
- How does Ads rank Ads?
- How does bidding work?
- Importance of Quality Score
- Creating Good Landing Pages
- Types of Campaigns
- Creating Search Campaigns.
- Location Targeting.
- Different types of Location Targeting.
- Different types of bid strategies – Manual and Auto.
- Advanced bid strategies – Enhanced CPC CPA.
- Ad-extensions & Types of Ad-Extensions.
- Adding Ad-Extensions in Campaigns.
- Creating Ad Groups.
- Targeted keywords.
- Finding relevant keywords, Adding keywords in ad-group.
- Types of keywords, Phrase, exact, broad & negative.
- Creating ads – Display & destination URL.
- Tracking Performance/Conversion.
- Importance of CTR in optimization & How to increase CTR.
- How to increase quality score.
- Importance of negative keywords in optimization
- Evaluating campaign stats.
- Creating Display Campaign.
- Types of display campaigns- All features, Mobile app, Remarketing, Engagement.
- The difference in Search & Display Campaign Settings.
- Ad-scheduling & Ad-delivery.
- Ads placement.
- Remarketing.
- Setting up Remarketing Campaign.
- Creating Remarketing Lists.
- Custom Audience.
Hands-On Demo : Google Ads Account Setup and Management

Learning Objective : In this Digital Marketing training module, you will learn how to use Social
media for your Digital Marketing to create a business page, ad pages, accounts and Usage.
- Facebook Business/Brand Page Creation Week-4
- Instagram user profile Creation & Business account Creation
- LinkedIn Company Page Creation, Layout Groups and Articles
- Importance of Twitter in building a brand & business
- Youtube Page Creation and Optimisation
- Content Strategy for the above social media account.
Hands-On/Demo : Brand Page Account Creation and Optimisation

Facebook & Instagram Advertising

Learning Objective : In this Digital Marketing training module, you will learn how to gain organic
traffic on Facebook & Instagram and run paid ads on these platforms.
- Introduction to Facebook and Instagram
- Business Manager and Ad Account Creation
- Type of Ads and its importance
- Facebook Ad Library
- Ad Creation on Awareness (Brand Awareness, Reach)
- Ad Creation on Consideration (Traffic, Engagement, App Installs, Video Views, Lead
  Generation. Message)
- Ad Creation on Conversions (Conversions, Catalog Sales, Store Traffic)
- Facebook pixel and tracking
- Custom Audience & Look Alike Audience
- Creating Reports
Hands-On/Demo : Facebook campaign setup and Execution
Tools : Facebook & Instagram
Certifications : Social Media Certification

Marketing Automation

What is E-mail Marketing?
How is E-mail Marketing Important in Digital Marketing?
Why E-mail Marketing?
What is SMS-mail Marketing?
Why Whats App Marketing?
Hands-On Demo : Email Campaign Setup and Execution

Online Reputation Management (ORM)

Learning Objective : In this Digital Marketing module, you will learn critical online reputation that
reflects your overall brand and business health and is a leading indicator of future potential growth
and success.
- Importance of Online Reputation Management
- Why Online Reputation Management Matters
- Online Reputation Management Steps
- Be Prepared
- Search Yourself – Set Google Alerts
- Define Spokesperson & Channel
- List The Possible Risks
- Tracking and monitoring
- Brand Monitoring
- Buy Your Negative Keyword Domain Name
- Create A Presence On Any And All Relevant Web Properties
- Don’t Neglect Your Social Media Accounts
- Blog
- Listen
- Apologize
- Make The Investment

Course Features

Mentorship by Industry Experts

Get hands-on learning from the industry experts and polish your real-life application skills.

Industrial Boost camps

Polish your skills for the industry with the updated Industrial Boot Camps

Peer Networking

Learn with the like-minded individuals and grow together with them with the network you form

Placement Assistance

Get thorough placement assistance from finding openings to cracking the interview.

Course Fee

Online/Offline Training + Mentorship

Rs. 25,000/-

Register Here

Frequently Asked Questions

Why should I take the Digital Marketing course by Global Quest Technologies?

The Digital Marketing course by Global Quest Technology is especially designed to acquaint the individuals from the very root of digital marketing to the practical applications of it. The students get complete guidance not only for clarifying course-related doubts but also regarding the preparation for placements

What is the duration of the Digital Marketing courses provided by GQT?

Digital Marketing is a 4-month long course that would teach you the basics of Digital Marketing. It will also prepare you with appropriate soft skills that would be beneficial for the placements and interviews.

How much do I need to pay for the Digital Marketing course?

For the complete curriculum and the placement assistance through the Digital Marketing course offered by GQT, it would cost you INR 25,000.

Who should enroll in the Digital Marketing course by Global Quest Technologies?

Students looking forward to building a career in digital marketing can enroll themselves in the Digital Marketing course. The graduation and post graduation students looking forward to upskill their profile to land better jobs are also welcome to apply.

Does GQT provide placement assistance?

Yes, GQT provide a complete placement assistance along with the necessary skill development for the students so that they can land on better jobs. We also prepare the students with rigorous mock interviews and tests to prepare them for the corporate world.

Student Testimonials

I enrolled for the Unified Course - 3 and I think that was a right choice that I made. I have been able to have a grasp on the course, also I was able to get thorough assistance with my placement. They also helped me work on my soft skills and personality development.

The live sessions have been beneficial for me in understanding the concept. The instructors are very well thorough with the updated trends of the corporate industry and they provided guidance on a very personal level to help me improve my skills

I am impressed by the way they have helped me in getting placed. During the course they provided great help in developing skills like etiquettes and personality development, but even after that they have been there throughout the process of my placement.

I am glad I found GQT. The way they trained me from start to end was really detailed and I liked the way they have handled me when I was here. From the live classes to skill building to helping me find good job openings, they have been there throughout, helping me prepare to crack the interviews.

94484 03469